About Sea_Washed

Sea_Washed was born on a sunlit afternoon in the Cornish seaside village of Gwithian, fresh from a mid-morning surf and with a shared desire to live — and dress — with greater intention. After years working as product developers for well-known fashion brands in London, we had seen first-hand how greenwashing and fast fashion dominate the industry. Disenchanted by the prioritisation of profit over planet, we set out to create something different: a luxury surf lifestyle brand for men and women with sustainability at its core.

Inspired by our deep connection to the ocean, Sea_Washed reflects the feeling of riding a perfect wave or the clarity that follows an early-morning sea swim. Our name speaks to this relationship — shaped by saltwater, surf culture and a respect for nature.

From the outset, our mission was clear: to design premium, timeless clothing with minimal environmental impact and a morally responsible soul. 

We have always been acutely aware of plastic pollution in our seas, having witnessed it first-hand. At the same time, we understood its potential to be repurposed into high-performance recycled fabrics. Sustainable swimwear became a natural focus. By transforming existing waste into durable, long-lasting products, we reduce reliance on virgin materials and help remove plastic from the ocean. Textile reuse and recycling can save up to 98% CO₂ emissions compared to producing new fibres.

Our luxury swimwear is made from base fabrics containing 82% recycled fibres and is deliberately limited to a maximum of two components, allowing for easier separation and recycling at the end of its life. All Sea_Washed swimsuits are fully reversible, reducing energy consumption in production while offering double the wear and value.

For our on-shore collection — including T-shirts and sweaters — we chose to work exclusively with organic, plant-based materials. Organic cotton is less environmentally damaging to grow, free from harmful chemicals and fully biodegradable when left unblended. That’s why our garments are made from 100% pure organic cotton and are certified by GOTS (Global Organic Textile Standard), the globally recognised benchmark for responsibly produced organic clothing.

Sea_Washed launched its first limited-edition collection of organic cotton T-shirts through a select group of independent retailers in 2025, before opening our dedicated online store. Today, our collections remain intentionally small and carefully considered.

As a slow fashion brand, Sea_Washed is not seasonal or trend-led. We produce limited runs to avoid overproduction and excess waste. If an item is unavailable, our customer care team offers a waiting list service and can help locate styles through one of our retail partners.

We believe in quality over quantity and are proud to be a small, self-funded brand driven by purpose rather than volume. Every purchase from Sea_Washed supports sustainable fashion, responsible manufacturing and a deeper respect for the ocean that inspires us. We’re grateful to have you along for the journey.